In my class ”Business Strategies for
Sustainability” I came across a company called Veja, a pioneer in producing
sustainable sneakers and accessories. The company was founded by two business
students from Paris. Reading through the case I felt a stitch of envy – those people
really do something they believe in, and one day I hope I will be in their
position. Fantastic and inspiring company and I hope every man out there who
needs new sneakers will take a look at their web-shop – Veja Store.
Truly inspiring words from their homepage:
Veja is just a drop in the ocean 5 years on - The world understands that social issues and environmental crisis are now matters of urgency.
Day after day, prophets of all kind are
pulling the emergency cord, the entire economy is turning green and
sustainable-developementising speeches are spreading around.
Actions remain scarce but words abound.
Beyond movies about the environment, beyond
multinational companies building green windows to hide disasters, beyond the
Copenhagen speeches filled with words and political promise….
Action.
And despite this green-fronted economy,
let's try to offer a different vision which combines fair trade and ecology and
links together economy, social initiatives and the environment.
A vision that proposes cultural change.
Transparency.
No comments:
Post a Comment